Current location: Scottsdale, Arizona, USA

PROFILE

I am currently working for Mothercare Ireland as their E-Commerce Manager with over 9 years experience in:

Experience is fully focused towards e-commerce and digital marketing; from developing transactional websites for businesses through a self-employed business, to running and managing Mothercare Ireland’s website and online presence.

CAREER

E-Commerce Manager / Director, Mothercare Ireland

www.mothercare.ie

(October 2010 – Present)

Increasing online sales by improving conversion acquisition and customer retention are my most important goals while managing Mothercare’s entire online presence. I successfully overhauled Mothercare’s website to the Magento Enterprise platform in 2011 by planning the project, managing developers and design from start to finish. I also lead the new Loyalty program with developers to rollout the solution for a live synchronisation system which works both online and in-store to revolutionise Mothercare’s relationship with their customers. Other responsibilities include:

• Increase online sales by improving conversion, acquisition and customer retention
• Design and create marketing emails for all types of customers using HTML / CSS
• Manage, improve and segment customer database for email marketing and promotions
• Work with other Mothercare franchisees including UK, Russia, Indonesia and Australia for sharing development, ideas and solutions in order to cut costs
• Manage the development and launch of Mothercare’s website using Magento Enterprise solution
• Lead the development and marketing of the Loyalty program to rollout online and in-store solution
• Setup and manage PPC campaigns, SEO, analytics accounts and use data to generate detailed reporting to enhance e-commerce success, online presence and improve sales
• Plan online strategy to grow and develop the Mothercare website – recording constant sales growth
• Lead design and development projects from beginning to completion
• Manage mothercare.ie customer care, fulfilment, experience and feedback for customer satisfaction and retention
• Develop, hire and grow online team
• Implement, plan and manage Warehouse Management Systems and develop best practice
• Other responsibilities include: optimisation, testing, content, administration, tracking, catalogue and print design

Senior Marketing & Graphic Designer, Boylesports HQ

www.boylesports.com

(April 2009 – October 2010 )

• Converting users to customers through user experience, look and feel of the boylesports.com website, marketing emails and tracking
• Design and maintain the company’s websites and promotional advertisements
• Create and develop promotional banners, advertisements, promotional websites and marketing emails
• Lead the design and development for several upgraded areas including Lotto, Skill, Bingo and News websites
• Lead the design and development for competition mini sites
• Provide design and improvements to all areas of the company’s presence including daily promotional ads and design updates

Owner, Silvertip Studios

www.silvertipstudios.ie

(August 2006 – April 2009)

• Responsible for the overall running and success of Silvertip Studios; an online design, development and marketing studio
• Manage and complete an array of e-commerce, CMS and static hand coded websites
• Plan, design and create print and digital marketing solutions including: emails, affiliate banners, business cards, posters, print advertisements and catalogues
• Manage, develop and run simultaneous e-commerce and CMS websites for clients
• Produce web and graphic solutions including web development, SEO and analytics
• Provide customer support and development on an on-going basis
• Work with simultaneous projects for completion within set deadlines

SKILLS

I have a passion for online technologies and research and possess a keen eye for detail and design.

EDUCATION

Bachelor of Computer Systems, University of Limerick

(2001 – 2005)

Graduated in 2005 with an Honours Degree

Honours Graduate, St. Peter’s College, Wexford

(1996 – 2001)

REFEREES

Available upon request.