Current location: Arizona, USA




I am currently working for Mothercare Ireland as their E-Commerce Manager with over 9 years experience in:

• E-commerce • Strategy • Digital Marketing • Site Optimisation
• Management • Customer Acquisition • Conversion • Development
• Business • Customer Retention • Social Media • Website Analysis


Experience is fully focused towards e-commerce and digital marketing; from developing transactional websites for businesses through a self-employed business, to running and managing Mothercare Ireland’s website and online presence.



E-Commerce Manager / Director, Mothercare Ireland

(October 2010 – Present)

Increasing online sales by improving conversion acquisition and customer retention are my most important goals while managing Mothercare’s entire online presence. I successfully overhauled Mothercare’s website to the Magento Enterprise platform in 2011 by planning the project, managing developers and design from start to finish. I also lead the new Loyalty program with developers to rollout the solution for a live synchronisation system which works both online and in-store to revolutionise Mothercare’s relationship with their customers. Other responsibilities include:


  • Increase online sales by improving conversion, acquisition and customer retention
  • Design and create marketing emails for all types of customers using HTML / CSS
  • Manage, improve and segment customer database for email marketing and promotions
  • Work with other Mothercare franchisees including UK, Russia, Indonesia and Australia for sharing development, ideas and solutions in order to cut costs
  • Manage the development and launch of Mothercare’s website using Magento Enterprise solution
  • Lead the development and marketing of the Loyalty program to rollout online and in-store solution
  • Setup and manage PPC campaigns, SEO, analytics accounts and use data to generate detailed reporting to enhance e-commerce success, online presence and improve sales
  • Plan online strategy to grow and develop the Mothercare website – recording constant sales growth
  • Lead design and development projects from beginning to completion
  • Manage customer care, fulfilment, experience and feedback for customer satisfaction and retention
  • Develop, hire and grow online team
  • Implement, plan and manage Warehouse Management Systems and develop best practice
  • Other responsibilities include: optimisation, testing, content, administration, tracking, catalogue and print design


Senior Marketing & Graphic Designer, Boylesports HQ

(April 2009 – October 2010 )
  • Converting users to customers through user experience, look and feel of the website, marketing emails and tracking
  • Design and maintain the company’s websites and promotional advertisements
  • Create and develop promotional banners, advertisements, promotional websites and marketing emails
  • Lead the design and development for several upgraded areas including Lotto, Skill, Bingo and News websites
  • Lead the design and development for competition mini sites
  • Provide design and improvements to all areas of the company’s presence including daily promotional ads and design updates

Owner, Silvertip Studios

(August 2006 – April 2009)
  • Responsible for the overall running and success of Silvertip Studios; an online design, development and marketing studio
  • Manage and complete an array of e-commerce, CMS and static hand coded websites
  • Plan, design and create print and digital marketing solutions including: emails, affiliate banners, business cards, posters, print advertisements and catalogues
  • Manage, develop and run simultaneous e-commerce and CMS websites for clients
  • Produce web and graphic solutions including web development, SEO and analytics
  • Provide customer support and development on an on-going basis
  • Work with simultaneous projects for completion within set deadlines




I have a passion for online technologies and research and possess a keen eye for detail and design.

IT Experience

Web design & development
Web project management
E-Commerce (multiple platforms)
CMS (multiple platforms)
HTML, CSS, XML, Flash, PHP, SQL, JavaScript
Front / back end technologies and developmentIT Experience


Affiliate marketing
Online promotions & merchandising
Database segmentation and targeting
Design and print

Software Expertise

MS Office
Windows and OSx



Bachelor of Computer Systems

(2001 – 2005)

Graduated in 2005 with an Honours Degree


Available upon request.